WEBSITE FEEDBACK TOOLS, COMPARED

Four ways to review.
Side by side.

BugHerd, Pastel, Marker.io and Opmerk all pin feedback to a live website. They differ in how clients join, what a report carries, where the work goes and what else they measure.

FEEDBACK, SEO AND AI ANSWERS

Opmerk

Pins on the live page, SEO checks and whether AI services name your business, in one project.

  • Pins from a Chrome extension, no script
  • SEO checks in the same project
  • Whether AI services name your business
POINT, CLICK AND COMMENT

BugHerd

Clients “point, click & comment on a live website”, and every comment becomes a task on a Kanban board.

  • Guests comment through a link, no login
  • A Kanban board for every comment
  • Jira, Trello, Asana and 18 more
CREATIVE FEEDBACK, SIMPLER

Pastel

Share a link and comment on live websites, images, PDFs and other design work, without a login.

  • Websites, images, PDFs and videos
  • No login, unlimited guests
  • Deadlines and paused comments
FEEDBACK FOR TEAMS

Marker.io

“A website feedback and visual annotation tool for teams of any size”, with session replay and issue trackers.

  • Screenshots with technical metadata
  • Session replay with each report
  • Jira, GitLab, Linear and more

COMPARE EVERY CAPABILITY

What each one does.

Select a capability to read each product in its own words. The marks summarise; the words decide.

Opmerk, BugHerd, Pastel and Marker.io compared
CapabilityOpmerkBugHerdPastelMarker.io
Collecting feedbackHow feedback reaches you, and from whom.
Opmerk: YesBugHerd: YesPastel: YesMarker.io: Yes
OpmerkYes
Pins on the exact element of the live page, from the Chrome extension.
BugHerdYes
Clients point, click and comment on the live website.
PastelYes
Share a live website and comment in place.
Marker.ioYes
A feedback widget on your website.
Opmerk: YesBugHerd: YesPastel: YesMarker.io: Yes
Opmerk: NoBugHerd: YesPastel: YesMarker.io: Not mentioned on its homepage
Opmerk: NoBugHerd: Not mentioned on its homepagePastel: YesMarker.io: Not mentioned on its homepage
Reports and workflowWhat a finding carries, and where the work goes.
Opmerk: YesBugHerd: YesPastel: Not mentioned on its homepageMarker.io: Yes
Opmerk: NoBugHerd: Not mentioned on its homepagePastel: Not mentioned on its homepageMarker.io: Yes
Opmerk: YesBugHerd: YesPastel: In partMarker.io: In part
Opmerk: NoBugHerd: YesPastel: In partMarker.io: Yes
Opmerk: YesBugHerd: Not mentioned on its homepagePastel: In partMarker.io: Not mentioned on its homepage
Beyond feedbackSearch, AI answers and AI agents.
Opmerk: YesBugHerd: Not mentioned on its homepagePastel: Not mentioned on its homepageMarker.io: Not mentioned on its homepage
Opmerk: YesBugHerd: Not mentioned on its homepagePastel: Not mentioned on its homepageMarker.io: Not mentioned on its homepage
Opmerk: YesBugHerd: YesPastel: YesMarker.io: Yes
Getting startedTrials, pricing and access.
Opmerk: NoBugHerd: YesPastel: YesMarker.io: Yes
Opmerk: NoBugHerd: Not mentioned on its homepagePastel: Not mentioned on its homepageMarker.io: Yes
  • Yes
  • In part
  • No, said only of Opmerk
  • Not mentioned on its homepage

Checked on on bugherd.com, usepastel.com and marker.io. Products change; read their own pages before you decide.

GOOD TO KNOW

How to read this page.

Checked at the source.

Each line about another product comes from its own homepage, read on 15 October 2026. Select a capability to read the words behind the mark.

Not mentioned is not a no.

A question mark means the homepage does not say. The product may still do it; ask them before you rule it out.

Opmerk is invitation-only.

Accounts are created by invitation and public pricing has not been announced. That is a real difference today, and the table says so.

Pick by what comes next.

If the work ends with the fix, a feedback tool is enough. If you also need search and AI answers, keep them in the same project.

Common questions

SEE IT. UNDERSTAND IT. MAKE IT BETTER.

Your next version
starts here.

Bring every detail into focus.

Open your workspaceGet the Chrome extension